The Marketing Scientist - Daniel McCarthy - Hard Corps Marketing Show #116
There is a shift happening in departmental dynamics at companies. Marketing is either being given a seat at the table or they are still seen as the print shop for sales.
A Marketing Scientist, Statistician, and the Assistant Professor of Marketing at Emory University, Daniel McCarthy, encourages marketers everywhere that they have the power of metrics to get a seat at the table.
The Marketing Scientist discusses customer retention, revenue forecasting, and cautions about what data points to not place too much faith in. Check it out!
It is Free