The Buyer’s Cyclonic Journey in 8 Stages - Mike Lieberman - Hard Corps Marketing Show #122
Often times when marketing and sales refer to the buyer’s journey, they use a funnel model, moving prospects down the funnel. In today’s society as marketing is touching their buyers in various places, is the funnel still the correct model?
An Author, Marketing Leader, and CEO & Chief Revenue Scientist at Square 2, Mike Lieberman, challenges marketing and sales to expand their mindset of the buyer’s journey to create memorable experiences for them at each stage.
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