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Paid Media Coffee

Business:Marketing

S2E4: Taking a Deep Dive Into Connected TV Advertising

2020-02-04
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According to AdWeek, Over-the-top (OTT) ad revenue is poised to increase by 15% over the next decade. In this episode from Season 2 of Paid Media Coffee, we investigate how advertisers can take advantage of the raise in Connected TV as more and more people cut the cord. Our host Kelly Mancuso welcomes Oliver Brantley, Casey Baker, and Alexa Munoz to walk you through which pitfalls to avoid and the ins and outs of Connected TV advertising. Make sure your coffee is piping hot as you join us today.

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S1E2: Part 1 - The Evolving Buyer Journey and its Impact on Media Buying
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