The Content Performance Long Game - Christoph Trappe - Hard Corps Marketing Show #128
Is your marketing team expecting to see unrealistic returns on a stand alone piece of content? Have you spent thousands of dollars from your budget on one white paper or one article?
Content performance is about the long game.
A Content Marketing Thought Leader, Podcast Host, the Author of Content Performance Culture, and the Chief Content & Strategy Officer of The Authentic Storytelling Project, Christoph Trappe, challenges marketers to broaden their strategy and realize that great content marketing is not reached with just a one and done approach.
It is Free