Ep. 3 - The Importance of Reliability in Multi-channel Communications
Multi-channel delivery is not a one-way push of communications, but a dialogue between the consumer and the company. This interaction through websites and other channels is useful for generating the next communications that the company sends out and driving improvements in the customer experience. In this episode, Matt explores the concept of reliability and its importance in the creation and distribution of consistent, relevant and personalized customer communications to propel customer loyalty.
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