Print Pulse: Thayer Long spends about 10 minutes with a print company leader. In this session Thayer talks with Rick Sands, President of Fenway Group.
Thayer Long talks with Rick Sands, president of Fenway Group. Rick outlines the progressive vision that led to forming this comprehensive communications company; and describes their multi-channel hub and spoke business model that results in print-centric marketing campaigns. Looking towards future business opportunity, Rick talks about a strategic view of print, staying ahead of the clients in terms of latest possibilities. He shares examples of working with and supporting millennials that are in the workforce now.
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