Will COVID-19 Usher in a New Sales and Marketing Normal?
The 'New Normal' was coined soon after lockdown. It recognises the post-pandemic world will be different to the one we knew.
However, buyer behaviour will likely be less impacted. Not because it’s immune but because it’s already gone through a period of intense change.
What is likely is an intensification of behaviours that are already present.
Here, we look at how buyer behaviour has changed and what it means for sales/marketing.
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