Quantifying Marketing for Megadeals - Christopher Engman - Hard Corps Marketing Show #157
How do you know if your business is not investing enough in marketing if all the different marketing touch points are attributed to just one touch point, the last touch?
Oftentimes marketing does not get the investment it needs to win bigger deals for the company, because it is quantified in the wrong way.
A World Leader in automated Marketing Mix Modeling, Author of Megadeals, Founding Partner, Chairman of Megadeals Advisory, and the CRO & CMO of Proof Analytics, Christopher Engman, shares his expertise of how to best demonstrate the value of marketing, and where to invest in efforts to win bigger deals, faster.
Ways to Tune In:
It is Free