Building Trust Through Marketing Transparency - Juliana Casale - Hard Corps Marketing Show #159
B2B marketers are not marketing to businesses, they are marketing to people at those businesses. What will win people over when deciding who they should buy from? The company that actually shows that they care by speaking to the buyer’s situation in a way that provides value.
A Marketing Leader in both B2B and B2C, Speaking Coach, Networking Champion, Formerly Head of Marketing Services at Clearbanc, and now a Marketing Consultant, Juliana Casale, delivers a call to action for companies to cease from fake marketing empathy and instead execute authentic actions that align with their customers to show their support.
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