Health & Fitness:Medicine
Engaging Patients and Behavioral Economics - w Karen Horgan, Cofounder of VAL Health
The science of behavioral economics helps us channel our natural urges toward accomplishing our goals. Karen Horgan, cofounder of behavioral economics consultancy VAL Health, describes the principles of behavioral economics and how we can apply them in healthcare, by making it easy for patients to communicate with providers and engage with their own care.
Nudge, by Richard Thaler
Thinking Fast and Slow, Freakonomics
It is Free
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