34. How to make your LinkedIn profile stand out in 2020.
There is no question that in 2020 if you are looking for a "white-collar" job in the corporate, public, or nonprofit sectors, you need to be on LinkedIn.
In addition to the blog below, I'd like to invite you to download my LinkedIn checklist, so that you can review your profile top to bottom.
Linkedin is considered the platform for professional networking and job hunting. Furthermore, with the advent of COVID and many workplaces and coffee shops around the globe still shut down, LinkedIn is the new "High Street". With over 600 million users, it's the only mainstream western social platform that is available worldwide, including China, whereas Facebook, Instagram, and Twitter are still out of reach in that country.
Here are some statistics that prove the point of maximizing and amplifying your presence on the platform:
Despite all of the above, which when we put pen to paper shows the power of the platform over one's career, it's amazing to see how many professionals neglect their profiles and don't take the steps to make the platform work for them, instead of against them.
Linkedin is the new High Street.
Imagine LinkedIn is the main business hub in your city. In Melbourne, that would be Collins Street. Imagine you are walking up Collins Street on your way to an important meeting which could have huge repercussions on your career. I'm assuming you would be dressed to impress, and ready to deliver your pitch, yes?
Well, that's how you'd have to be in 2020 when you are on Linkedin. Let's start with the basics:
1. You need a professional photo
The first step to impress on LinkedIn is not dissimilar from the first impression you want to have when you walk into a job interview. So investing in a professional photo is key and LinkedIn data shows it can get your profile 14 times more views than other types of profile pictures. A great photo needs to inspire confidence, convey work experience, and portrait you as a likable person.
I do LinkedIn Audits as a service, and it still surprises me how many excellent professionals have terrible profile photos. I cannot stress enough how important it is for you to find a great picture that shows your best self to your network.
2. Work experience that has meaning and is relatable
A lot of people focus on writing a great headline for their profiles and on having a very inspirational About section. But when you check out their Work Experience section, nothing makes sense. You don't know the organizations they worked for, their job titles as a jumble of acronyms and abbreviations that means nothing. Even a job experience that lists you as a "Project Manager" working for KPMG, would leave me wondering: what area of KPMG? What type of project was this? How big or small? Was it internal or was it for a client? In sum, you have to add a paragraph to explain what you did and make it relatable, so a future employer will look and think "well, we may need this skill/experience" in the future.
In fact, LinkedIn profiles that have detailed work experience have 5 times more connection requests, 8 times more views, and 10 times more messages.
3. You need to be an active participant of the platform
The best way to use LinkedIn is to:
The best way to do these things is to share great content on the topics that are aligned with your profession and expertise. This will ensure you are kept "top of mind" of those who already know you, that is, your connections. But most importantly, when they like and comment on your posts, your posts will show up on their connections' feed. And your reach is then many times bigger than your own immediate connections. Just think about that, and feed the LinkedIn algorithm with good content that is great for sharing:
The danger lies if you decide to go into the following rabbit holes:
Don't forget to download my LinkedIn Profile Checklist and start working on your profile today.
Remember that I offer LinkedIn Audits and would be delighted to review yours for you. Find out more about my LinkedIn Audit service by Clicking Here.
Ciao for now
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