Distributing Content as Breaking News - Chris Walker - Hard Corps Marketing Show #163
Most companies will invest in ads as a way to drive direct response conversions. The prospect clicks, is taken to another page, and then has to fill out a form to download the content.
The problem is, how many of those prospects will actually take the time to fill out a form after clicking on your ad? Then, how many of those few prospects want sales to reach out to them to schedule a demo?
A B2B Revenue Operations and Growth Marketing Leader, Podcast Host of the State of Demand Gen Podcast, and the CEO of Refine Labs, Chris Walker challenges marketers to stop doing what is ineffective and to start focusing on educating buyers where they are, so that they are high quality leads when they reach out for your product or service.
Ways to Tune In:
It is Free