Make Decisions Like a CMO - Casey Slaughter Stanton - Hard Corps Marketing Show #165
A CMO does not have time to waste, as they are focused on driving revenue for the company. Marketers that are executing campaigns, need to be thinking in the same manner, rather than continuing to do busy work that is not producing money for the business.
A Fractional CMO, Marketing Coach, Consultant, Podcast Host, and Founder of CMOx, Casey Slaughter Stanton, challenges marketers to take a step back, look at the results that their campaigns are producing, and then shift their efforts to what is really driving revenue for the company.
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