The Survival to Thrival Podcast
Business
How does an economic downturn affect your Go-To-Market Fit (GTM Fit). Last episode we broke down how to find GTM Fit - the key to unlocking growth. Now we look at how to adapt it when the whole world changes. Co-authors Tae Hea Nahm and Bob Tinker cover re-finding the 'urgent pain' of your customers and re-defining your ideal customer profile (ICP).
More Episodes
Best strategies to implement product-led growth
2022-05-12
805
2022-05-12
805
Why should you be a first customer?
2021-10-07
840
2021-10-07
840
How do you win your first customers?
2021-09-08
515
2021-09-08
515
Implementing GTM Fit in the real world
2021-06-02
671
2021-06-02
671
Becoming a Modern CRO: The next evolution from SVP Sales
2021-01-06
513
2021-01-06
513
1st Time CEO Gamechanger: Think in Swimlanes
2020-12-16
446
2020-12-16
446
CEO Unlearning: The Struggles and Challenges
2020-12-02
337
2020-12-02
337
Demystifying sales comp for early Go To Market teams
2020-09-24
341
2020-09-24
341
Identifying Urgent Pain and Finding your Wow
2020-08-27
399
2020-08-27
399
Getting Your Company Behind the GTM Playbook
2020-08-12
266
2020-08-12
266
Building and Leading Fully Remote Teams
2020-07-29
321
2020-07-29
321
Get this podcast on your
phone, FREE
