Capturing The Voice of The Customer - Angelo Ponzi - Hard Corps Marketing Show #168
As marketers, we know how to talk about our product or service, but do we know how all of this is articulated from the voice of the customer?
A Marketing Leader, Business Advisor, Keynote Speaker, Fractional CMO, Podcast Host of the Business Growth Cafe, and Founder & President of The Ponzi Group, Angelo Ponzi, cautions marketers from relying too much on the data and their own expertise instead of listening to the needs of the customer right from the source.
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