Launching a new product in the fintech space is a massive undertaking, especially in the ultra-competitive lending space. When Kasasa's Director of Product Management, Greg Schultz and Chris Cohen Executive Vice President of Product were launching the Kasasa Loan it was based on the hunch that borrowers wanted and needed a product they had never seen. In reality, the Kasasa Loan has performed in ways that we barely hoped for, especially in the midst of the coronavirus pandemic. It's changing the entire experience of borrowing money and paying it back — helping consumers reduce debt faster and lowering risk of default for institutions.
Watch Dan Ariely's TED talk.
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