Modern Elders Are The Secret Untapped Pool of Talent with Kelly Robinson of RedDot Media
High performing individuals come in every flavor. They can not be identified by looking at a resume! They can only be discovered by understanding who the person is, the values they hold dear and the track record of the impact they have made in the past. Every day, your company loses money when you allow personal bias to influence your hiring decisions without proper evidence. Quite often, the strongest hire is not the person you envisioned for the role.
Our guest today: Kelly Robinson, CEO of RedDotMedia.
He founded Broadbean.com Inc 2001, which was acquired by CareerBuilder in 2014. Now he lead RedDot Media, recruitment advertising agency with a particular skill in programmatic advertising campaigns. Kelly has spent the last 25 years in recruitment and recruitment technology, during which time he has grown, integrated, bought, and sold businesses in both the UK and US.
Today we are discussing:
Why don’t employers hire older people?
The reality is younger workers have just as many problems as older workers.
The average duration of unemployment for older job seekers has dropped sharply since 2012 (though still long); it’s down from roughly 50 weeks to 34 weeks for job hunters age 55 to 64. In other words, it now typically takes about seven to eight months to find a job if you’re over 55.
About 29% of job seekers 55+ are considered long-term unemployed (looking for work for 27 weeks or more); while that’s still high, it’s down dramatically from roughly 45% in 2014
AARP surveyed 3,900 people age 45 and older, 61% said they’ve personally seen or experienced age discrimination. Among those who’ve applied for a job in the past two years, 44% were asked for potentially job-losing age-related information such as birth dates and graduation years It’s almost an acceptable bias.
Why is this important to your company?
The fastest-growing age demographic of employees in the workplace is 65 and older, which has experienced a 35% jump in numbers over the past half-decade. In the next few years, 35% of our workforce will be 50 or older. And 8% of them—about 13 million workers—will be 65 or older.
How do we do it?
It is Free