Nicole Snow launched Around the Om, a general imports company, in 2006. Two years later, wanting to create a business focused on social consciousness through crafting and design, Nicole merged the firm into a new entity, Darn Good Yarn. Since then, Darn Good Yarn has saved over 1,000,000 pounds of manufacturing remnant material from ending up in landfills or rivers, up-cycling it into hand-spun, hand-dyed silk yarn and craft supplies and employing more than 600 Indian and Nepalese artisans.
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