The SLA that Aligns Sales & Marketing - Darryl Praill - Hard Corps Marketing Show #215
There is a constant battle for control between the sales and marketing departments. How do we combat these disproportionate power distributions and hold each other accountable?
A Marketing Leader, 2020 Top 10 SaaS Branding Expert, Top 19 B2B Marketer To Follow, Sales World Top 50 Keynote Speaker, CRO at VanillaSoft, Darryl Praill, shares how marketing can level the power scales with their sales counterpart and bring alignment between the two.
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