Building the map of strong brand vision and long-term strategies for a sports federation, with FIVB
Establishing a strong, fan-first digital strategy is now key to every sports organization in the world to meet the expectations of the 21st-century consumer. Bespoke fan experiences are the result of a long-term strategic approach that builds on the foundations of a strong brand vision.
In this episode of ‘Field to Fan’, Jason Bradwell sits down with Motaseb El Bawab, Head of Digital at FIVB, and Deltatre’s VP | Video Experiences, Pete Burns, to discuss:
- How the consumption habits of volleyball fans are changing in light of COVID
- How to align an organization’s wider brand strategy to elevate the role of digital
- The challenges FIVB faces in achieving and maintaining a global audience
- What engagement opportunities are unlocked for FIVB through an increased focus on digital
All of this, and more, on 'Field to Fan', a production of Deltatre, the global leader in fan-first video experiences.
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