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Own Your Commerce

Own Your Commerce

Business:Entrepreneurship

Colin Bodell: Ecommerce veteran on the unprecedented acceleration of ecommerce under Covid-19

Colin Bodell: Ecommerce veteran on the unprecedented acceleration of ecommerce under Covid-19

2020-12-08
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Colin Bodell worked as a technologist for Amazon, Groupon, and American Eagle — to name a few — before joining Shopify Plus last year as VP of Engineering. Today he gives us his valuable insights on Covid-19’s accelerating effect on ecommerce and his prescient first experience with Shopify. He’ll also share how merchants can use data to renew old school personal relationships with customers and how Shopify's merchant-first philosophy seeks to democratize that data.

Some of the topics we discuss are:
  • Colin’s experiences working with Amazon, Shopify, and more
  • How to grow your business by listening to your customers
  • Anticipating future needs of your customers
  • The growth of direct-to-consumer commerce
  • The role of personalization and recommendations
  • The importance of democatizing data and commerce
  • Colin’s first experience with the agility of Shopify
  • Covid's accelerating effect on ecommerce and how to embrace change
view more

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