Drew Sheinman, "Private Equity With a Heart"
Drew Sheinman’s career is 40 year smorgasbord in the world of sports, sports marketing, entertainment and now Private Equity from MLB, MSG, Coca-Cola, Breeders Cup, Endeavor to now Brand Velocity Partners. Incredible journey from the humble days of a management trainee in the MLB in 1979 to now running his own Private Equity partnership. As always, enjoy listening and learning.
If you want to launch, scale or monetize your business, you want Drew in the room. He's a self-described "white space" guy. The guy that not only looks forward but looks around to come up with fresh ideas to grow your business.
Drew has a results-charged track record of guiding premier companies and iconic celebrities to differentiate their brand and optimize revenues through the development and execution of ground-breaking concepts, strategic partnerships and new business ventures. His ideas have created a billion dollars of top-line value.
What makes Drew extremely valuable is his proven ability to shape his ideas for profit and take them to market to his vast and well-connected professional network. Drew particularly enjoys building new categories, the most challenging and exciting work of all. He is best known for envisioning and making markets in sports and entertainment for: Endeavor(WME-IMG), MLB, International Olympic Committee, Coca Cola, Madison Square Garden, Simon Property Group, Breeders Cup, NY Mets, and Baltimore Orioles.
Drew is a Partner of Brand Velocity Partners, a disruptive lower-middle market private equity firm that focuses on consumer and data companies with $5-30 million of EBITDA. BVP is differentiated because of its focus on marketing, something its competitor’s lack. Drew takes great pride in BVP’s core values -- integrity, thoughtfulness and kindness.
Drew is also a Director and Partner at Revel Spirits, a high quality importer of all agave spirits produced exclusively in the Morelos region of Mexico. All Revel spirits meet the high-quality standards of a trademarked new disruptive category now called “Avila.”
Drew “lives every second of every day” and loves spending time with his family, dog and doing his part, such as mentoring kids in sports to make the world a better place to live.
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