Download - #203 What B2B and B2C Marketers Can Learn From Each Other

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DemandGen Radio

Business

#203 What B2B and B2C Marketers Can Learn From Each Other

2021-01-19

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With experience in both the B2B and B2C space, Bill Snider has learned how to combine the best of both worlds to deliver very personal and highly targeted marketing experiences. Tune in to this episode as Bill shares:

His journey from the retail industry into the financial services industry
How he made the internal business case for undergoing digital transformation and pursuing new avenues for connecting and engaging with prospects and customers
How he and his team were able to develop a better understand their buyer’s journey, enabling them to send the right marketing communications at the right time
How Clearview Federal Credit Union has increased their cross-sell ratios and revenue as a result of their marketing efforts

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Manufacturing Demand book: https://bit.ly/37zkhVw