4. Improving the customer experience

In this episode we talk to Mia Kamlen, senior eCommerce consultant at Omniarch. Mia has several years' experience of eCommerce. For the last 9 years she has worked in different retail companies, most recently from Apotek Hjärtat, and before that Byggmax.  

The topic of this episode is Improving the customer experience. We talk about how to create a good customer experience. What does it really mean, and what do you need to do? 

We discuss the importance of combining the quality data with the quantity data, how to start engaging with the customers and involve them in your development. We also talk about how to have focus and choose what functions you build and make sure the customers want them.  

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