Engaging Multicultural Audiences - Sarah Marske - Hard Corps Marketing Show #246
The US Hispanic community has grown significantly in recent years from a population, as well as, an economic standpoint. However, many brands and businesses are under investing and representing this market. How can we engage the Hispanic market? How do we foster inclusive and culturally relevant brand messages?
A Visionary Leader, Change-Agent, Award Winning Hispanic Marketer, Former Multicultural Brand Manager at The Coca-Cola Company, Founder & CEO of the Saramar Group, Sarah Marske, delves into misconceptions about the US Hispanic market and we can represent this community into our marketing strategies.
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