Download DemandGen Radio - #211 The Importance of Knowing Your Customer ft. Ash Parikh

Discover

Podcast Features
Your all-in-one podcasting solution.

Podcast App
The best podcast player & podcast app.
Livestream
High-performing audio live, without limits.

Podcast Studio
Easy-to-use audio recorder app.
PodAds
Dynamic Ad Insertion for podcasts.

Premium
Convert listeners into buyers anywhere, anytime
with the convenience of Podbean Premium.

Patron
The seamless way for fans to support you directly
from your podcast.
Ad Marketplace
Join Ad Marketplace to earn money
through sponsorship on your podcast.

All Arts Business Comedy Education
Fiction Government Health & Fitness History Kids & Family
Leisure Music News Religion & Spirituality Science
Society & Culture Sports Technology True Crime TV & Film
Live

Log in
Start your podcast for free

Podcasting
Monetization
Enterprise
Pricing
Discover

DemandGen Radio

Business

#211 The Importance of Knowing Your Customer ft. Ash Parikh

2021-03-09

Download

Ash Parikh, Global Head of Marketing at Informatica, joins the podcast to talk about the importance of knowing your customer. In this episode, Ash shares why you need to create buyer personas, how to identify key decision makers, and how to best leverage your content to support prospects through their buyer’s journey. Tune in to learn how to gain a better understanding of your buyers, how to develop an effective content mix, whether or not you should still be gating your content, and more.

Links mentioned in this episode:

Manufacturing Demand Book: https://bit.ly/37zkhVw

[Video] BDO Digital Acquires DemandGen: https://bit.ly/2MXTpbU

Ash’s latest blog post on CMO Council: http://bit.ly/3v3zvxo

---
Check out these other resources!

DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS