The Official Podcast of Brian Cain, #1 Best-Selling Author, Creator of The Mental Performance Mastery Coaching Certification and The 30 Days to Mental Performance for Athletes Course. The Brian Cain podcast is dedicated to helping you reach your maximum potential through mastering the 10 pillars (skills) of mental performance. Brian Cain has worked with the top coaches and athletes in professional, collegiate and high school sports on building an elite mindset and the routines, habits and culture they need to win. His client list includes 5 UFC mixed martial arts World Champions, 10 NCAA National Champions, 2 MLB Cy Young Award winners, a Heisman Trophy winner, Olympic gold medalists, and top performing school, corporations and law enforcement teams from around the globe.