Podcast Discoverability: Boosting Your Reach and Growing Your Audience

We'll be speaking with Russ More of Pacific Content to share valuable insights and actionable tips for podcasters like you who are looking to improve your podcast's audience listenership, implement a promotional strategy and effectively promote your show!
Key points include:
-Efficient time management is crucial for discoverability.
-Collaboration with other podcasters helps expand reach.
-Success is measured by metrics like audience retention.
-Budgets vary for discoverability campaigns.
-Podcasts rely less on paid marketing as they grow.
-Clarity on target audience is vital.
-SEO and relevant show notes boost discoverability.
-Transcripts enhance accessibility.
-YouTube's role is evolving.