Podbean Academy

Podcast Learning and Courses

The best place to learn podcasting is right here, where we offer a comprehensive array of resources such as tutorials, videos, webinars, live events, and more. Whether you’re a novice or looking to refine your podcasting skills, our platform provides everything you need to master the art of podcasting.

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Thu, 25 Jan 2024
Designing Success: The "Dear Alice" Design Podcast on Growth and Monetization

Join us for a live interview event where we delve into the remarkable journey of 'Dear Alice'! This exclusive virtual event featuring Jessica Bennett, Suzanne Hall and Cori Place the dynamic trio behind the acclaimed 'Dear Alice' interior design podcast and the Alice Lane Interior Design Team.   This insightful session, titled "Designing Success," delves into the strategies and stories that propelled their podcast to the top of the design industry and how it shares actionable creative tips with an engage listenership.   Key Takeaways:   Discover the 'Dear Alice' Journey: Uncover the key factors that led to the podcast's remarkable success and growth in the competitive world of interior design podcasting. Content Strategy and Potential: Explore how Cori, Jessica and Suzanne's deisgn background influences their approach to content, and which themes they share in the podcast Monetization Mastery with Podbean: Learn about their successful partnership with Podbean, understanding the strategies and features that helped monetize their podcast effectively. Branded & Porduct Success: Learn how the podcast has boosted both deisgn servies and home goods sales for Dear Alice as a brand Partnership Dynamics: Delve into the role of responsiveness and flexibility in their successful collaboration with Podbean and other partners. Advice for Aspiring Podcasters: Gain valuable insights and advice for new podcasters looking to grow and monetize their shows. Innovation and Relevance: Discover how 'Dear Alice' stays ahead of the curve in the ever-evolving podcast landscape, continually finding intriguing guests and topics. Building a Community: Learn about the techniques used by 'Dear Alice' to foster a strong sense of community and interaction among their listeners. Vision for the Future: Hear about the long-term goals and visions for the 'Dear Alice' podcast and how they plan to sustain its growth and success. Don't miss this opportunity to gain exclusive insights from the hosts of one of the top interior design podcasts. Whether you're a podcaster, a design enthusiast, or just curious about the world of digital content creation, this event is for you!

Thu, 18 Jan 2024
2024 Podcast Production Essentials: Unveil Pro Secrets with Podbean & Focusrite

Welcome to an exclusive event brought to you by Podbean, in collaboration with Focusrite, designed to elevate your podcasting game in 2024. This January, dive deep into the world of professional podcast production with insights from industry leaders.   Key Takeaways: • Expert Techniques: Learn directly from Focusrite about advanced audio production techniques to enhance your podcast's sound quality.   • Technology Insights: Discover the latest in audio interface technology, including a detailed walkthrough of Focusrite's Vocaster Two.   • Gear Selection Guidance: Gain valuable insights into choosing the right audio gear for your podcast, tailored to various budgets and levels of expertise.   • Sound Engineering Basics: Explore fundamental sound engineering concepts, including microphone techniques, soundproofing, and audio mixing, to achieve studio-quality recordings.   • Live Demonstrations: Experience hands-on demonstrations of audio equipment, providing practical knowledge you can apply immediately.   • Q&A Sessions: Engage in interactive Q&A segments with Focusrite and Podbean experts, tailored to answer your most pressing podcasting questions.   This event is perfect for podcasters at all levels – whether you're just starting out or looking to refine your production skills. Don't miss this opportunity to start 2024 with the knowledge and tools needed for podcasting success.

Thu, 11 Jan 2024
Launch Your Podcast Journey: Discover Podbean Academy's Essential Free Podcasting Resources

Are you looking to launch your podcast?   Do you want to learn more about podcast marketing, production or audience growth?   Welcome to the Podbean Podcast Academy launch event, a dynamic and interactive virtual experience designed for both aspiring and seasoned podcasters. This event marks the beginning of your journey into the world of podcasting, packed with expert insights and practical resources.  Key Takeaways: Foundational Knowledge: Learn the basics of starting a podcast, from conceptualizing your idea to publishing your first episode. Technical Skills: Gain insights into the essential podcasting equipment and software. Understand how to produce high-quality audio that captivates your audience. Content Creation: Discover techniques for creating engaging and relevant content. Learn how to consistently deliver value to your listeners. Marketing and Growth: Get expert tips on how to effectively market your podcast and grow your listener base. Understand SEO strategies specific to podcasting for maximum reach. Monetization Strategies: Explore various ways to monetize your podcast. Learn about sponsorships, advertisements, and creating premium content. Networking Insights: Learn how to connect with other podcasters to increase your reach and build your podcasting community. Interactive Workshops: Find out about Podbean's hands-on workshops that cover various aspects of podcasting, including editing, branding, and audience engagement. You'll also be able to ask your questions LIVE on YouTube where you can join the conversation, ask your questions in real-time and watch the replay!

44 mins
Recruitment Podcasts and Reaching Recruits with White and Case

The world of law is highly competitive, and that starts with competing for the top graduates. How do you make a connection with your graduate hiring pool to make sure that you identify the best people to represent your business? White and Case developed their own recruitment podcast. We spoke to Juliette Fernandez (Legal Recruiting Coordinator) and Andrew Farmer (Senior Manager in Employer Brand Communications) to find out.White & Case LLP is an international law firm based in the USA. The firm has been operating for more than a century and has 45 offices in 31 countries worldwide. White & Case is one of the top ten law firms worldwide in terms of revenue.White & Case differentiates itself from other law firms by its culture. While the "big law" workflow may be similar across different businesses, White & Case are fully aware that it is their people that make the company, and they work hard to nurture them.What triggered White & Case to start a podcast?Traditionally, White & Case would conduct on-campus interviews with potential recruits. Juliette had noticed that many interviewees prepared last minute on their smartphones by browsing sites and reading promotional material of potential employers.It had been in her mind that podcasting could offer an effective way to make use of interviewees’ desire for information and engagement, especially in that pre-interview moment of nerves that so many candidates experience. A recruitment podcast also offered an effective way to go to educate potential recruits about the realities of working for White & Case. After all, the recruitment process is about finding that ideal fit, which means that candidates should be well educated about what the role entails and what to expect from the interview process.When the pandemic hit, White & Case needed to innovate to find an effective way to get in front of candidates. This was when the idea of making a personal connection with potential recruits via podcasts crystallized, and the firm invested in a recruitment podcast.White and Case’s recruitment podcast, On The Record with White and Case, provides interview tips, as well as providing insights and understanding of the culture and values of the firm. The podcast guests tell personal stories to assist listeners and to make them more personable and accessible to their audience.How do you keep your podcast engaging to new listeners?Listening to their audience's needs has been a huge part of ensuring that the podcast is engaging and meaningful. The team hears what graduates are asking and ensures that the content speaks to their needs.The second component of White & Case's secret sauce is to keep it fresh. Juliette has an "off the record" moment at the end of her interviews. This allows a more informal and humorous connection between herself and the company representative she is talking to. Juliette firmly believes that this human connection is vital to their format.How is the recruiting podcast made?Who creates your recruiting podcast?Juliette and Andrew work together to brainstorm through the ideation process. They point out that it is vital that their content matches the peak recruiting flows, so the team works to ensure that content is ready in advance to securely match the timeline.Also, the team works to ensure that the podcast communicates White & Case’s commitment to inclusivity. For example, some of the material past podcasts have covered includes a focus on the wide diversity of groups who are a valued part of White & Case’s human resources. For example White & Case highlights certain key events in the year, such as Pride Month or Asian Pacific Islanders’ Month, allowing the podcast team to spotlight how they get involved.One of the key components that comes across when talking to Andrew and Juliette is that they are an effective team, able to complement each other’s strengths and weaknesses.Who produces your podcast?White and Case utilizes their in-house production team and editorial team to record the content and add the post-production touch-ups that each episode requires.Who promotes your podcast?The creation team then releases, and the external marketing team promotes the material. Primarily traffic is driving from LinkedIn and Instagram.What are the benefits of using podcasts?Juliette explains that podcasting has been a natural and complementary tool to the other channels that recruitment already applies. The benefits have been clear, thanks to feedback from candidates that consumed the material pre-interview. The pre-interview preparation has spoken reliably and directly to the audience's needs.Furthermore, the podcast has given a platform to community members who would otherwise not have a voice. For example, a summer intern who later became a recruit passed on meaningful advice – also giving prospective candidates a connection with someone they can relate to.White & Case's Andrew and Juliette are very clear that podcasting has been an excellent medium to provide information in a format that is not too slick or too corporate, but is instead, accessible and personable.One of the clear wins, as Juliette notes, is that she can leverage those members of her community who are excellent at connecting with others and who are not afraid to have conversations that open up different perspectives. The power of giving them a voice can't be overstated. The audience wants to hear from colleagues, Juliette tells us; they are, in fact, your #1 marketing material.Is there any take-home advice?Andrew did not want to restrict himself to one piece of advice; so we are maxing up the take-homes here: Audience First: understand your audience and cater to their needs. This is the scaffold to building a good podcast. Content Plan: it is vital to understand your entire "season" of content planning. Guests must be engaged; never underestimate how long that can take. Have fun! It really comes across to your audience when you are having fun with your podcast, and it results in more engaging material.

43 mins
How Jostens Used Podcasting to Boost Morale and Connect their Employees

Mark Bussel, Jostens’s National Director of Learning and Development, claims that using Podbean caused him to rethink his strategy about how information is presented in an organization -- to shift away from an one-for-all newsletter in favor of targeted “microbursts of learning” across multiple podcast channels. Podbean’s Head of Marketing, John Kiernan, interviewed Bussel about why Jostens started podcasting, how they create podcasts and how podcasts have helped them improve their internal communications.Jostens is an American institution. With 127 years of history behind it, the company is all about making memories with a product range that includes its iconic Super Bowl and class rings, school photographs, diplomas, and yearbooks. But, Jostens goes beyond memorabilia by engaging with the communities it serves and working with its partner schools to improve awareness of issues ranging from climate to culture to the environment itself.Headquartered in Minneapolis, Jostens maintains a total of 10 facilities in the US and Canada, and its products are sold as far afield as Mexico and Europe. Their products are one-of-a-kind, and their business model is equally unique. Jostens thrives on client relationships formed primarily by the independent representatives that compose its sales force -- a salesforce with an average tenure of twenty-five years with the company.Why Podcasting?When it came to communications at Jostens, Mark Bussel, the company’s National Director of Learning and Development explains that “we had our trusty email blasts and, sometimes the content was written, sometimes it was recorded. We would send out some webinars or some face-to-face meetings every now and then.”While this worked quite well for employees on-site where engagement with management was direct, the main impetus to begin podcasting came from the company’s remote sales force who were looking for a way to remain current while they were traveling. “Our reps came back and said, ‘it'd be really cool if we could get your communications on our phones so we could listen or watch whenever we have some downtime or during our commutes.” In light of that request, Bussel claims, “Podcasting became a pretty obvious solution once we started to explore and dig into it.”Although Bussel was already sold on the idea of podcasting, COVID 19 upped the ante. “We had a remote sales force to begin with, then COVID forced our internal staff to go remote too. This whole communication thing became a real challenge for us.” Bussel and his team took the opportunity to embrace podcasting with Podbean, streamline their communications channels and give Jostens employees “a common library -- a single place to go for information on their own schedule.”The Power of the Podcast“These channels are instrumental in our ability to help our team reach a completely different level and, and give them access to information, knowledge, and perspectives that we wouldn't have had regardless.”Discussing the shift from emailed communications to podcasting with Podbean, Bussel speaks about how things have changed since the early days of simply sending out video links with his weekly email updates.“Podbean allowed us to build communications in a different way -- we started to look at our audience and segment it a little bit. We looked at their needs and it empowered us to start to deliver some different content that became critical during COVID, especially content related to working remotely, like well-being and training.”Developing ChannelsOnce Bussel and his team began using Podbean to develop different content channels suited to the varying audiences within Jostens, he says, “We ended up with about six internal channels that people can go to various topics and targets -- before we didn’t have that.”With such strong internal success, says Bussel, “We even created channels for our people out in the field to share with their customers.” Here, they discovered an unexpected side benefit -- podcasting has helped Jostens improve its customer communications as well as that of its employees.According to Bussel, customer-facing podcasts allowed Jostens to “share our purpose”. He explains, “Purpose and mission can become like a fancy brochure you hand out. But now, with Podbean, you can hear it. It's a living, breathing thing with an ability to really reach a much broader audience much quicker.”Positive FeedbackThis ability to segment meant Jostens was able to reshape its employee experience, especially that of its independent reps, a potentially difficult demographic, within the company. Bussel was able to add value in a way that was focused and authentic rather than intrusive. A fact that he is quick to point out was supported by the feedback.“Once we got into it, the feedback started coming in from sales and our internal folks. There was an appetite there, especially with people being remote. We were able to take the pulse of what was going on in this feedback loop.” Considering the response, Bustle states “It was the result of Podbean, which has kept us, oddly enough, better connected than we were before.”Creating ContentWhen it comes to producing podcasts with a department of two, Bussel admits “I was really kind of shocked at how easy it was to publish. I thought there was a lot more to it.” Due to Podbean’s ease of use and intuitive toolset, he says he can “spend maybe two, three hours a week putting together the content for the upcoming weeks.” This leaves him time to focus on other roles in the company.Bussel stresses that Jostens takes a “grassroots” approach to its podcasts and that he is not the company’s sole contributor. “Our people contribute, whether they shoot on their phones, or record video in their Zoom. There's a lot of different ways that we've started to gather content.” Jostens benefits from Podbean’s universal accessibility -- content can be created with a basic recording device and edited on a laptop that already serves multiple purposes within Bussel’s role.There is no dedicated editing team. “We'll take maybe 15 minutes to create an episode by putting a bumper on the front and back and adding a little bit of music. I am by no means a technical expert, but I've learned in a really short period that we can make it look pretty doggone good.”Alluding to his prior experience, Bussel says “I didn't know anything about podcasting. Zero. I listened to podcasts every now and then.” He now finds himself the resident podcasting expert. I get asked, he says, “Did you get somebody to do that? Are you a professional at this? And I’m like, No, I just had the will to do it. And it was really cost-effective. Let me show you how.”The ResultsOne of the key benefits of switching Jostens over to Podbean to deliver information, Bussel says, is the flexibility to present and adjust content organically. “You reserve the right to make changes and grow along the way. If you see another need, or if you see another opportunity, don't be afraid, even if you change a channel in midstream, you know that that's okay. You reserve the right to make it better.”Bussel knew what he didn’t want for Jostens. “The meetings that I really struggle with are the ones that you go on into when it's face to face and you just start walking through a PowerPoint deck. I struggle with that. I want that conversation. I want that interaction.” In his quest to unite the company, he admits that before adopting Podbean he wasn’t sure what was possible. “I don't know if we anticipated it, we were hoping that that engagement was a possibility. But it gave us this two-way communication. That’s just at a different level than where we were before.”Finally, Podcasting allowed Jostens, as Bussel puts, it to “open the door for some outside perspective, which we have never done before. It has helped us empower our employees to the next level, regardless of where they are.” It is a significant change for an organization that had become entrenched in its employee interactions.Last Minute AdviceWhen asked to offer advice to anyone considering bringing podcasting into their organization, Bussel stresses focusing on the message over the tools.“Listening to your audience is just so important -- figuring out how you connect and driving that value down to them. We went out and we listened and we asked: What are the challenges going to be? What are the challenges that we need to communicate and share? And what are the solutions?With that done, I look at what it takes for me to produce almost all this content on my little laptop, and it's not that hard. I knew nothing about it ahead of time. It's really cool how using Podbean has transformed an organization.”

33 mins
Giving Your Ambassadors a Voice

What happens when the way your leaders connect with their teams is removed overnight? Many enterprises have faced this question as a result of the COVID-19 pandemic. Lockdowns and remote work meant that management was disempowered and disconnected from their team at a time of great challenge.Podbean connected with Mark Mathia, Chief Experience Officer at Signature Performance, to hear about how they faced this challenge. Signature Performance works in the field of healthcare administration. Signature Performance recognized the fear and uncertainty that their people were experiencing and knew they needed a tool that brought people together in a deeper way. We joined Mark to find out more about how Signature Performance leverages its management team as ambassadors on its podcast.Why Podcasting?Corporate communications, branding, and marketing are all within Mark’s areas of responsibility. So when 80% of the Signature Performance’s workforce went remote in response to the threat of the pandemic, Mark’s team needed to pivot quickly.Isolation is not good for employee morale, especially in a time of widespread fear and economic uncertainty. Signature Performance felt that remote work left people feeling disconnected and lonely at times. Mark and his team decided that the benefits of actually hearing their colleagues’ voices would create a deeper human connection across the team. They also wanted to meet people where they were with something easy and convenient to digest, which is how they landed on podcasting and their target episode length.How Do You Use Podcasting?Signature Performance uses podcasting for internal communications. There are three strands to this implementation:Primarily, Mark uses podcasts as glue to connect his teams and people. Signature Performance uses podcasts to give their leaders an effective way to lead and inspire their remote teams. That is, to re-enable management to be ambassadors for the company.Signature Performance also uses podcasts as a way to connect with and better equip their management teams. By using Podbean’s secure podcasting platform to deliver their channel content privately, Signature Performance has shared “classified” information within their own management teams to communicate changes in strategy and vision.Finally, Signature Performance captures evergreen materials from podcasts and upcycles that material into training programs. The podcasts provide key information that can be more easily retained and reused.How Is the Podcast Created?Mark tells us that the process is extremely easy with Podbean (thanks Mark, we worked hard to make it so!). Mark works with his team to determine what materials are required. Part of that process involves surveying within their teams to identify what their content needs are across each quarter.The equipment used is basic, typically just a laptop and microphone. Signature Performance applies a hosted interview format to assist those content providers through the process. Also, one team member takes responsibility for the post-processing of the audio material before the podcast is released.Signature Performance’s approach is to channel content toward a particular target group. Their belief is that creating curated, targeted content is the most effective strategy for creating high levels of engagement. They also focus on curating content for the people who are their biggest center of influence, their management team.What Are the Benefits of Corporate Podcasting?The simple answer, connection.Signature Performance’s business model evolved rapidly during the pandemic – as the needs of the healthcare providers changed. This meant that new strategies had to be communicated effectively, at speed, across a scattered team. So, what did podcasts offer over MS Teams or Zoom? The element of storytelling; a deeper and richer experience than offered by the written word. There’s also the element of convenience for team members to listen and relisten as they wish.Signature Performance also used podcasts as a way to introduce new members of management. The changes to the business model brought new additions to their C-suite team. By creating podcasts, these managers were able to introduce themselves across the company in a personal way that communicated the essence of their personalities, not just their words.As Mark says, the impact of management sharing their vision for the future comes across much more strongly when presented in their own voice.Is There Any Take-Home Advice?Mark’s advice is to leverage podcasts to give your management team their voice back. He says: “get a microphone that’s clear and get a message that’s impactful”. He also reinforces that podcasting is an efficient way to communicate in terms of time, effort, and expense.Mark recommends patience. Mark says, “Early adoption doesn’t often happen in droves...but believe in what you’re doing and just get started.” Don’t expect immediate take-up, do expect to build the podcasts like a brand. Form the habit and let it grow.Perhaps the key take-away is not to underestimate the power of voice. Mark strongly believes that voice goes beyond the written word. Mark’s premise is that the essence of a person’s tone and inflection, sincerity, and confidence comes across in podcasts in a richer way that is possible through emails and newsletters.