Michael Port an entrepreneur, podcaster, and keynote speaker. Michael is the author of six books including Book Yourself Solid and Steal the Show. The Boston Globe referred to Michael as an “uncommonly honest author” and Jonathan Fields has called him “a public speaking phenom.”
Michael also hosts the Steal the Show Podcast and is the founder of Heroic Public Speaking and Book Yourself Solid School of Coach Training. He was trained as an actor and has been on television shows like Sex In the City and Law and Order. He especially shines as a keynote speaker and has even been know to offer live coaching sessions while on stage. Michael is a successful guy, and I'm really excited to learn about how he used his books to promote his speaking career and establish himself as an expert.
You can find Michael here:
Michael Port
Book Yourself Solid
Steal the Show
Books by Michael Port
Steal the Show Podcast
Heroic Public Speaking
Book Yourself Solid School of Coach Training
Show Notes
[01:34] How everybody was writing a book and Michael thought it was a natural progression for him to do the same.
[02:41] Being a writer and finding the right narrative. Writing as practice for writing.
[03:33] How Book Yourself Solid reached #2 on Amazon.
[04:49] The importance of organization and being perceived as the expert.
[05:10] Breaking all of the content down into sequential modules.
[06:06] The modular framework and how well it works. Along with the chronological and numerical framework and more.
[08:18] The framework combinations Michael used for his books.
[10:01] How stories and jokes often follow the 3 act structure.
[10:27] Playing the right role and stealing the show. Getting a standing ovation for all of your performances.
[11:39] How public speaking is like putting on a show and creating an experience.
[12:22] Selling more books if you are a great speaker.
[14:01] Numerical, number of keys, rules, sequential, chronological, modular, problem-solution, compare-contrast, 3 act structure, reference and combined are also possible frameworks for creating content for books to speeches.
[17:05] After Michael's first book he got more money, more clients, and his confidence was boosted along with doors opening.
[22:39] The difference between a message book and a curriculum book.
[24:50] Having something to sell on the backend when writing a book.
[33:33] Using a book as a driver or a must and using other promotion methods are choices. The books promote your products and other methods promote the book.
[35:04] Finding your platform. The books are Michael's platform.
[39:35] Going from the book to buying a program. Offer a free resource with an opt-in from inside the book. Then you can begin a funnel.
[46:15] Maintaining confidence and not getting discouraged from criticism. Deliver what you promise and ask if it is you or them?
[47:36] How Stealing the Show is designed to drive Michael's business. He is driven to create this book.
[52:19] The best stories are the ones the audience doesn't realize is a story until they are into it.
[53:08] Turning speeches into performances.
[55:33] Things like absolutes put holes in your argument.
[57:51] Knowing who you are to be a performer and strip away the armor be yourself.
[01:00:09] Do the work and don't be a perfectionist. Due dates can also help with getting things done.
Links and Resources:
self-publishingschool.com
Spsfreetraining.com
Jonathan Fields
The 7 Habits of Highly Effective People by Steven Covey
Good to Great by Jim Collins
Think Big Revolution on YouTube
Tribe by Seth Godin
Duct Tape Marketing
Copyblogger
Art of Charm
Michael Port
Book Yourself Solid
Steal the Show
Books by Michael Port
Steal the Show Podcast
Heroic Public Speaking
Book Yourself Solid School of Coach Training
SPS 277: Speaker 201 Masterclass: Building An 8 Figure Speaking Business with Josh Shipp
SPS 276: Building A Writing Empire: From Struggling Entrepreneur To Bestselling Author with Dean Graziozi
SPS 275 No Guilt Mom: Publishing A Book & Creating A Business You Love with JoAnn Crohn
SPS 274 7 Figure Social Media, Getting On TV, And Building An Empire with James Tahhan (aka. Chef James)
SPS 273 Unlocking Positivity: Self-Publishing, Gratitude & Competitive Edge with Jon Gordon
SPS 272 Extreme Revenue Growth From $1M to $25M+ (selfpublishing.com Case Study) with Victor Cheng
SPS 271 Lessons Learned From Traditional Publishing & Editing 150+ Books with Kelly Notaras
SPS 270: Adapt To AI, Or Die. Why (& How) To Use AI In Your Business And Books with Julia McCoy
SPS 269 The Consistency Pill: The Secret To Growing Your Business with Simon Chan
SPS 268: How To Make 6 Figures As A Screenwriter / Script Consultant with Derek Rydall
SPS 267 Becoming Elite: A Decade In The NHL + The Secret To Author Success with Erik Westrum
SPS Author Success Secrets: 6 Books, 1,455 Coaching Calls & Genre Hopping with Brittany Plumeri
SPS 265 Getting Booked & Paid To Speak with Brittany Richmond
SPS 264 Partnership Marketing, “Nearbound”, And Getting Your Book To Show Up Everywhere with Jared Fuller
SPS 263 The Game Has Changed: Virtual Events & Building A Knowledge Based Business with Dean Graziosi
SPS 262: Ghostwriting 201: Secrets To A Great Ghostwritten Book with Sean Platt
SPS 261: Email Marketing + How To Build Your Email List with Igor Kheifets
SPS 260 Children’s Books, Pop Ups & Launching A Clothing Line with Princess Booker
SPS 259 Editing 101: Everything You Need To Know Before Hiring An Editor with Qatharina Wanders
SPS 258 $105k From My Book Launch Within 3 Months with Brian Luebben (From Passive To Passionate)
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