EP61: Increase Sales By Tapping Into Customer’s Brains with Sean D’Souza, Author and Chief Brain Auditor at Psychotactics

Sean D'Souza, Author and Chief Brain Auditor at Psychotactics, joins Entrepreneur Hour to discuss how you can tap into your customer's minds to determine what they want and convert leads into clients. Today's Sponsor: FreshBooks Resources: The Ultimate Startup Checklist - FREE Download The Brain Audit: By Sean D'Souza Bio Sean D’Souza is author of the highly-rated book, “The Brain Audit,” which answers the difficult question: how does a customer’s brain make decisions? Sean is also the host of the “Three Month Vacation” podcast, and founder of Psychotactics, a marketing psychology blog for small business. Sean made two vows when he started up Psychotactics back in 2002. The first was that he'd always get paid in advance and the second was that work wouldn't control his life. He decided to take three months off every year. But how do you take three months off without affecting your business and profits? Do you buy into the myth of "outsourcing everything and working just a few hours a week?" Not really. Instead, you structure your business in a way that enables you to work hard and then take three months off every single year. And Sean walks his talk. Since 2004, he's taken three months off every year (except in 2005, due to a medical emergency). The “Three Month Vacation” podcast isn't about the easy life. It's not some magic trick about working less. Instead with Sean’s podcast you learn how to really enjoy your work, enjoy your vacation time and yes, get paid in advance Interview Synopsis In this episode, Sean talks to us about the formation of Psychotactics as well as what initially got him intrigued by the prospect of marketing psychology for business. Despite that fact Sean does not have a background in psychology, Sean explains how is upbringing and life experiences allowed him to develop the skills necessary for his business. Sean gives us some phenomenal step-by-step advice that can be immediately applied to your business and increase the possibility of you converting more leads into paying customers. Sean and I wrap up our discussion talking about the major disconnect between businesses and customers as well as his future plans. Hope you all enjoy…   To Learn More about Sean, visit Psychotactics.com   Increase Sales By Tapping Into Customer's Brains | How to Determine What Your Audience Wants and Convert Leads Into Sales