Today, I'm joined by Brad Lomenick, author of The Catalyst Leader and H3 Leadership. He sees his role as equipping, inspiring, and releasing the next generation of young Christian leaders through events, resources, consulting, content, and connecting a community of like-minded Catalysts all over the world.
Brad didn't have a brand book for Catalyst and never saw himself as an author, and many people were encouraging him to write a book. "I felt like people were saying that I should jump into that pool, and I still don't consider myself a writer." He felt a brand book was essential to capture the essence and stories of his brand. "We didn't have something that would outlast us." For Brad, his book will be his remnant that will be around forever. "Books are a lasting legacy because a book is going to be around for a long time."
"Anyone who does conferences you know that the ongoing connection and conversation will have points to learn and intersect." He thinks of his book as a connecting resource between what people take away from a conference they've participated in and what they can learn while reading his content.
His second book, H3, is his life book. "It's my personal story, it's much more of my personal mantra, and it's my life brand book." He believes this book feels more personal, and therefore, more people are affected by reading this book.
Listen in to find out how Brad wrote his life message into his book, why he encourages people to write the business book first, and how Brad promoted his personal book. Learn how Brad promotes his book on podcasts, how you can think innovatively to approach outlets for promotion, and why you need to make it easy for others to promote and sell your book.
Show Notes
[03:20] Why Brad doesn’t consider himself a writer with two books to his name. [03:57] What a brand book does for your company. [05:50] The brand building movement with his book. [09:25] How H3 fit into Brad’s journey and story. [11:05] The order of writing his books from business to personal. [14:49] Marketing tactics Brad used to market his book. [23:22] Why Brad changed his marketing strategy with his second book. [27:38] Tips for reaching out to people that you don’t know to promote your book. [29:22] The more assets you have, the more you can trade with cross-promotion. [30:02] How he received so many reviews for his book. [32:47] When you should start writing a book.Links and Resources
Visit Self Publishing School Online SPS Free Training Course Brad Lomenick on the web H3 Leadership Podcast Grab Ben’s books on AmazonSPS 164: Turning Your Chronic Illness Into A Book That Impacts Millions Of Readers with Tori Geiger
SPS 163: The Artist Journey: A Path From Creativity To Bestselling Author & Business Growth with Nancy Hillis
SPS 162: How Are You, Really? - Behind The Scenes Of Writing & Launching My First Book with Jenna Kutcher
SPS 161: Sneak Peak: John C Maxwell Interview from AAL
SPS 160: Quitting My Corporate Because Of My Book with Mick Spiers
SPS 159: How To Get A Multi 6 Figure Advance With Your First Book with Brian Dixon
SPS 158: Lessons Learned In The Trenches Helping 1,000’s Of Authors with Brett Hilker
SPS 157: How To Write & Publish A Memoir That Makes A Difference (Behind The Scenes Of The SPS Coaching Process) with Kerk Murray
SPS 156: Enneagram For Authors: Using Your Enneagram Type To Write & Publish A Better Book with Ian Morgan Cron
SPS 155: The Happy Hustler’s Guide To Writing And Marketing A Book Without Burning Out with Cary Jack
SPS 154: Publishing A Faith-Based Book That Inspires Action & Spreads Your Message with Aaron Schafer
SPS 153: Writing A Children’s Book For Your Kids - How To Do It & Why You Should with Josiah Fogle
SPS 152: Let It Be Easy: Using Publicity & Instagram To Sell Books & Grow Your Business with Susie Moore
SPS 151: Growing Your Influence & Selling More Books Using Instagram with Jordan Lee Dooley
SPS 150: Speak & Write With No Fear with Mike Acker (From Speaker To Author)
SPS 149: The 4 Tendencies of Bestselling Authors & Writing Great Books with Gretchen Rubin
SPS 148: Growing Your Real Estate Investing Business Using A Book with AJ Osborne
SPS 147: From Reading “Published.” To 50,000+ Copies Sold (How I Did It) with Rachel Richards
SPS Is Taking on Author-ity Figures: Who They Are & Exciting Announcement!
SPS 146: Stop Asking Questions. Book Writing For Podcasters with Andrew Warner
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