Real estate lead nurturing is an art form requiring dedication to follow-up, savvy people skills to tease details, and the right messaging at the right time.
The beginning is the most challenging time nurturing real estate leads. Buyers aren’t interested in being “sold” a real estate agent and often claim to be “just looking.” Therein lies a real estate agent’s strategic advantage, as novice real estate agent Melissa Tashjian learned.
In this episode of the Real Estate Trainer podcast, Melissa and Brian talk about how she closed 35 properties in her first year as a real estate agent. Armed with the right lead nurturing strategies, she found a way to add value to potential home buyers early in her communications.
Listen to the scripts and methods that helped Melissa perfect real estate lead nurturing and follow-up. By offering to help her potential home buyer leads to search more effectively, she built a relationship that eventually allowed her to meet in person and land the client.
To help with your real estate lead nurturing, Brian and Melissa cover sorting leads into home buyer categories and applying the appropriate scripts. The right messaging builds rapport with the potential buyer.
Watch the Video Here: https://www.youtube.com/watch?v=dE0I8cHqBEk
Read more about this interview here: http://therealestatetrainer.com/2017/11/22/real-estate-lead-nurturing/
Check out Brian’s latest book FARM: The Real Estate Agent's Ultimate Guide to Farming Neighborhoods. Get it on Amazon today: http://a.co/aDYFf9b
For more information about our Coaching Programs, visit www.TheRealEstateTrainer.com.
Where You Can Find Us:
About us: Brian Icenhower is the Founder & President of Icenhower Coaching & Consulting (ICC), which offers structured real estate coaching programs designed to fit the specific needs of real estate agents and brokers seeking to increase their business income while maintaining a balanced lives. Icenhower Coaching & Consulting powers TheRealEstateTrainer.com, the world’s leading production training website for real estate agents, which offers free real estate training materials. Icenhower Coaching and Consulting has turned the techniques Brian uses to coach many of North America's top producing agents and teams into a number of books, online courses, and premium digital products. Visit https://www.therealestatetrainer.com/ to learn more.
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Episode 373 - Best Practices on How to Train Realtors on NAR Settlement Compliance
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Episode 370 - How to Determine the Best Real Estate Agent Lead Generation Methods for Different Types of Agents.
Episode 369 - How Teams get Real Estate Agents to Generate their Own Clients
Episode 368 - How Real Estate Brokerages get Acquired - What Makes a Brokerage Attractive?
Episode 367 - How to Start a Real Estate Brokerage w/ Dan Duffy CEO of United Realty Group
Episode 366 - How Realtors can Justify Buyer Agent Commission
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Episode 364 - How Chris Heller Converts Real Estate Live Transfer Leads
Episode 363 - Real Estate Branding Ideas for Agents
Episode 362 - Real Estate Manager Training - How to Train a New Manager
Episode 361 - How Josh Anderson's Team Closes 45 Transactions Per Agent Each Year!
Episode 360 - Why Realtor Networking Ideas Don't Work!
Episode 359 - Real Estate Agent Recruiting - Train Your Manager to Recruit
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