Kristin Russell jokes about Arrow being a massive company few people even know about - with $24 billion in annual sales and some 18,000 people walking around with Arrow on their business cards, in 90 countries.
She runs Arrow Intelligent Systems, which does everything from design engineering and integration services to global logistics. One of the key areas for the business unit is digital signage, and while Arrow has been on the edges of the industry for years, it got a lot more involved when it acquired Seneca Data a couple of years ago. The company picked up a tech firm highly respected in the industry for its media players and video wall servers.
We met recently at Seneca’s offices in Syracuse, NY, and got into a lot of things in our chat.
Russell talks about how Arrow is very different from traditional distribution companies, and how the company mantra is to be thinking and working on ideas that are five years out and real.
We get into her background as CIO for the state of Colorado. Among her accomplishments in that gig was attracting Arrow to Denver, with no sense she’d end up there, running a large division with its own P&L.
We also talk about her being a Global President of a fast-growing company, in an industry that is still overwhelmingly male.
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Sixteen:Nine’s DSE Preview
Alan Larson, 65cubed
Giles Corbett, Cloudshelf
Sean Riley, Barvanna
Erik DeGiorgi, MediaVue Systems
Marian Sandberg & David Drain, Digital Signage Experience
Ori Mor, Wi Charge
Paul Ciolino, OptiSigns
Chad Hutson, Dimensional Innovations
Telmo Silva, ClicData
Tom Goddard, World Out Of Home Organization (WOO)
Thomas Philippart de Foy, Appspace
Hans Feil, Etulipa
PJ Thelen, RoveIQ
Rosemary Valenti, Outdoor Solutions Group
Johannes Troger, Ameria
Alex Epshteyn, Zignage
Naveen Viswanatha, Google
Jeremy Gavin, Screenfeed
Denys Lavigne, Oasis Immersion
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