When Applebee’s announced they would close 135 locations in 2017 I wondered what had happened to the once-popular chain. As I looked at their recent history it became very clear, that their desire to appeal to millennials had led them down a path, far away from their core customers.
They didn't connect with the new market and they turned off their loyal fans.
In this podcast, Sam and Lorraine explore where they got off course and how they and other companies need to focus on their target customers if they want to succeed.
If you want to learn more about defining your target customer, be sure to grab a copy of our target marketing workbook.
More than a Few Words is a production of Roundpeg, a marketing strategy firm.
#1060 Three Simple Questions
1059 Build Your Mailing List | Donna Peterson
#1058 The Perfect Podcast Pitch | Kelly Mosser
#1057 Email is Your Little Black Dress | Marketing Minute
#1056 - Have a Vision for Your Business | Jackson Calame
#1055 How Introverts Network | Amanda Watts
#1054 Healthy Conflict | Lorraine Ball
#1053 Sell Your Authority
#1052 Let Email Work for You | Kendra Corman
#1051 It Takes a Village to Raise a Business
#1050 Survey Your Way to Success
#1049 New Sales from Old Clients
#1048 The Buying Journey
#1047 What is the Right Price | Janene Liston
#1046 - Stop Living Small | Connie Jones
#1045 Words Have Power
1044 Social Media for Business Owners, Not Celebrities | Lindsey Anderson
#1043 Maybe You Should Buy a Business | Deb Curtis
1042 What Do Other People Say About You | that is Your Real Brand | Lorraine Ball
#1041 How Women Can Survive and Thrive in the Tech Industry | Sharon Gillenwater
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