Election Autopsy Part 2: the data

Fiona and Marlene are back for Part 2 of our Election Autopsy series, this week looking at Persuasion UK polling data that reveals what Scottish voters actually care about. 
Discover the issues, values, and motivations behind party choices—and what these insights mean for future campaigns and activism. A data-driven follow-up to our Election Autopsy Part 1 reaction episode.

Key topics covered:
00:03:05   High level overview
00:06:53   Voter flows between GE2024 and Holyrood 2026
00:12:00   Top issues for voters per party
00:20:48   Key values of different voter groups
00:25:30   Top 10 reasons for voting SNP
00:28:49   Top 10 reasons for voting ReformUK
00:33:46    Top 10 Reasons NOT to vote ReformUK
00:38:09     Yes/No split per party

You can find the full polling results here https://persuasionuk.org/research/may-2026-elections

you can listen to Part 1 of our Election Autopsy series here: https://www.podbean.com/ew/pb-yyrcq-1ac7405

You can also watch the video version of this episode here: 
https://youtu.be/0AXzMmyGBKc?si=Bj-UGRw7pbcpzTSh

#holyrood2026 #electionanalysis #scottishindependence

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Inspired by Kevin MacLeod

Scottish Independence Podcasts is pro independence but not party political.  Opinions expressed by guests do not necessarily represent our views.