Ep. 203: Andris Pone on Rush’s Tour Branding

Branding expert Andris Pone joins us this week to examine the branding of Rush's Fifty Something Tour. Andris first joined us way back in episode 123 to talk about his article "He Lived The Lives of 10 Men: Lessons I've Learned From Neil Peart." Now he joins us to give his unique perspective on how Geddy and Alex are navigating their return to the stage.

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