Florida’s Race for Governor and the Poll Everyone Misread

Everyone is arguing over whether the latest governor’s race poll is “real.”

They’re asking the wrong question.

In this episode of Firing Lane, Croaky breaks down how professional campaigns actually use polling, why message testing isn’t election prediction, what the crosstabs reveal that headlines don’t, and why Jay Collins may have an introduction problem—not a persuasion problem.

Stop reading polls like sports scores.

Start reading them like strategy.