Episode 192 - Aubrey Bishai of Vinson & Elkins on Why Innovation Goes Beyond AI Strategy

True innovation in law firms goes beyond AI. It's rooted in humanity, with the people and process creating true client value.

On today’s episode of the CMO Series Podcast, Will Eke is joined by Aubrey Bishai, Chief Innovation Officer at Vinson & Elkins, to explore the true meaning of innovation and the evolving client expectations around AI. Aubrey joins us to unpack how the firm’s unique leadership structure really works in practice.

Aubrey shares insights into how she decides what’s worth investing in beyond the AI hype, and why she believes innovation is a “deeply human endeavour.” They discuss the role of marketing and BD in driving meaningful change, and what’s next for innovation at Vinson & Elkins in 2026.

Tune in to hear:

• Aubrey’s career journey into the innovation space
• Her definition of innovation and the power of small changes
• The importance of human experience at every step
• How following client needs drives quick changes
• Practical advice on adopting a system-wide approach to innovation