Ep. 36: 5 Game-Changing Trends in Travel Demand Modeling That Are Reshaping Transportation Planning

Episode Summary: In this episode, hosts Keli Kemp and Kirsten Mote discuss emerging trends in travel demand modeling with senior travel demand modelers Victoria Guan Hendrix (Vicky) and Abigail Donkor from Modern Mobility Partners. Listeners will learn about:

• The evolving landscape of travel demand modeling and its increasingly important role in transportation planning
• Five key trends revolutionizing how transportation planners understand and predict travel behavior
  • Integration of Big Data and Machine Learning
  • Activity-Based Modeling
  • Dynamic Assignment and Real-Time Updates
  • Multimodal Integration and Micromobility
  • Scenario Planning for Uncertainty
• Real-world applications and challenges of implementing advanced modeling techniques

Co-Hosts:

• Keli Kemp, AICP, PTP has 25 years of experience in transportation planning and consulting and co-founded Modern Mobility Partners in early 2018 with Jennifer Zhan. Keli holds a M.S. degree in Urban Planning from Texas A&M University.
• Kirsten Mote, AICP has 15 years of experience in transportation planning and is certified by MIT Media Lab’s Beyond Smart Cities program. Kirsten is a Vice President and Chief Sales Officer with Modern Mobility Partners. Kirsten holds a master’s degree in City and Regional Planning from Georgia Institute of Technology.

Guest Speaker:

• Victoria Guan Hendrix (Vicki): Senior Travel Demand Modeler with experience since 2013, with a background in computer science
• Abigail Donkor: Senior Travel Demand Modeler with 12 years of experience in travel demand forecasting and modeling

Modern Mobility Partners is an Atlanta-based women and minority-owned transportation planning and traffic engineering consulting firm with offices in Atlanta and Orlando. Service areas include smart mobility and transportation planning, demand modeling and traffic engineering, and data analytics and visualization. If you are interested in learning more about Modern Mobility Partners, please visit www.modernmobilitypartners.com. 

To obtain AICP CM credits, search for “Modern Mobility Partners” in the https://planning.org AICP CM portal to find all episodes.