Season 2 Episode 3: The Wow Factor of Incentive Travel with Director of Travel Deven Crane

In this episode of The Mid-Marketers Podcast, host Adam Dilbeck sits down with Extu’s Director of Travel, Deven Crane, to unpack why incentive travel continues to be one of the most powerful drivers of loyalty, performance, and long-term relationships.

With more than 25 years in the incentive travel industry, Deven shares what actually makes these programs work, from President's Club trips to full experiences that bring manufacturers, distributors, and customers together. They dig into why travel creates lasting memories, how it strengthens relationships across the business, and why companies keep investing in it year after year.

You’ll hear real-world insight on:

• Why incentive travel outperforms traditional rewards

• How loyalty grows when business leaders connect outside the office

• What makes a travel program unforgettable (and worth repeating)

• Emerging destinations and what’s next for group incentive travel

• How smart planning turns complex logistics into seamless experiences

If you’re thinking about loyalty, incentives, or how to motivate partners and top performers in a way that actually sticks, this episode delivers the perspective you need.