CMO Series Live Special: Kelly Harbour and Terra Liddell on Unlocking the Potential of Data for Business Development

In this special episode of the CMO Series Podcast, we revisit an incredible session at CMO Series Live in New York this Summer. 

Kelly Harbour, Chief Business Development Officer at Goulston & Storrs, and Terra Liddell, Chief Marketing Officer at Finnegan teamed up to deliver a best practice session on how to standardize data as part of their marketing and business development strategy.

Together they share their individual approaches to turning data into a strength for their respective firms and how to get started on the journey.