CMO Series Live Special: Trish Lilley on How to Build Influence & Gain Buy-In for Change

In this special edition of the CMO Series Podcast we're taking you back to a special moment from our first-ever stateside CMO Series Live Conference held in New York City this past summer.

The day started with an incredible session led by Trish Lilley, now the Chief Marketing & Business Development Officer at Barnes & Thornburg. With over 25 years of experience in legal marketing, Trish has a wealth of knowledge, and she didn’t hold back in sharing it. Her masterclass focused on driving meaningful transformation within firms and offered practical advice for CMOs on how to gain influence both within their teams and across firm leadership.

In this episode of the Passle CMO Series Podcast, we’re thrilled to bring you the full recording of Trish’s session. You'll hear her insights on everything from building stronger relationships with stakeholders to demonstrating executive presence, as well as some fantastic anecdotes from her remarkable career in legal marketing.