Episode 3 - CMO Series Laterals & Mergers: Adam Severson of Baker Donelson on The Marketing Playbook for Laterals And Mergers

Mergers can provide huge growth opportunities for law firms. Navigating a merger can also present challenges, but marketing and BD teams are well-positioned to help guide and influence a firm's strategic direction and identify new or emerging markets.

Today on CMO Series: Laterals & Mergers, we are continuing to revisit stand out episodes that touch on the topics of lateral hires and law firm mergers. We are thrilled to be re-releasing an episode with Adam Severson, Chief Marketing and Business Development Officer at Baker Donelson, to share his insights on taking advantage of market opportunities and the key factors that influence the success of a merger.

In this episode Adam discussed:

• His background and career journey to his role now at Baker Donelson
• The point at which he recognised the huge potential of law firm mergers in providing business development opportunities
• The current landscape for firms when it comes to merger activity
• The role of marketing and BD in influencing strategic growth and taking advantage of new or emerging markets
• The key success factors that indicate if a merger will be successful or not
• Advice for marketing BD professionals looking to successfully influence mergers and capitalise on growth opportunities