Episode 185 - Charlotte Watt of Brabners on Moving the Needle in Law Firm Business Development

Making an impact in business development isn’t about following a script; it’s about finding what works, what doesn’t, and where you can really move the needle. Through the power of listening and successful automation strategies, important client relationships can be strengthened. 

Today on the Passle CMO Series podcast, Charles is joined by Charlotte Watt, Head of Business Development at Brabners, to hear about her journey from the British Army to BD in the legal sector, and how her early career experiences shaped her people-first and results-driven approach.

With nearly two years at the firm, Charlotte shares many key insights that she has learned along the way. From navigating the challenges of stepping into law to developing practical initiatives involving structure, coaching and human touch. 

Charlotte and Charles discuss:

• Charlotte's unique journey into Business Development
• The initial challenges she faced in her role
• How she used early career experiences to help her succeed
• Approaches to avoid in the initial phases
• Recommendations and initiatives to successfully engage with clients