Drummer. Artist. Disruptor. Advocate. How Richard Burgess & A2IM Empower Independent Music

In this episode of The Kick & Snare Podcast, host Michael Nevins talks with Richard James Burgess, President & CEO of A2IM (American Association of Independent Music). They explore what defines “independent,” how A2IM supports its member labels, the challenges of streaming payouts, the battle for fair compensation from platforms like TikTok, and what’s next for music and AI. Richard also shares stories and insights from his varied music career as a drummer, signed artist, producer, artist manager, label exec, and his current role at A2IM. 

Fun facts: Richard coined the term “EDM” (Electronic Dance Music), produced Spandau Ballet, and was an innovator and early adopter in music tech, He contributed to the development of the the first Simmons electronic drum kits and championed the The Fairlight CMI, a ground breaking digital synthesizer, music sampler, and digital audio workstation, This episode is an essential listen for anyone passionate about independent music, digital rights, music tech, and innovation in the music industry.

🌐 Learn more about A2IM: https://a2im.org/

00:00 - Intro: Meet Richard Burgess
01:16 - Discussion Outline and Topics
03:12 - Understanding A2IM and A Definition of “Independent” in Music
05:27 - History and Mission of A2IM and Digital Disruption
11:01 - Indies vs Majors: A Complicated Relationship
13:25 - Misconceptions About Independent Labels
14:31 - The Critical Role of Independent Labels in Music Innovation
17:05 - Support and Advocacy for Independent Labels and Artists
20:51 - Challenges and Opportunities in the Digital Music Landscape
25:08 - The Impact of AI on Independent Music
27:45 - Supporting Artist Well-Being Through A2IM Programs
30:48 - Health Insurance for Artists
34:10 - Reflecting on a Decade at A2IM
38:34 - Transitioning Leadership at A2IM
41:55 - A Journey Through Music: From Drummer to Producer
43:38 - From Drummer to Studio Musician
44:40 - From Drummer for Hire to Signed Artist
46:29 - Transition to Producing, Including Producing Spandau Ballet
47:06 - Coining The Terms “EDM” and “New Romantic Movement”
48:24 - Why Drummers Are Often Great Producers
49:52 - The Move To Artist Management, Smithsonian Folkways, And How Lead Belly Played A Role
50:53 - Getting Involved With A2IM
51:20 - Studying at Berklee with Alan Dawson
53:45 - Advice for Artists & Labels: Finding Your Audience