Generic luxury is dead – why it pays to have a personality

The intersection of technology and brand strategy is the key differentiator in today's market.

A luxury fashion platform that spent millions on AI, saw customer engagement decline 23% because the technology felt completely disconnected from their brand identity.

Luxury brands that align their technology with their core identity see a 56% increase in customer lifetime value. It's not just about having the latest tech, it's about using it meaningfully.