Episode 207 - Sarah High of Yetter Coleman on The Big Law Mindset: Reality Of Successfully Scaling A BD Function In A Boutique Firm

Adapting the big law playbook and driving the same high standards without the big law budget has never been more relevant for growing firms.  

On today's episode of the CMO Series Podcast, Will Eke is joined by Sarah High, Director of Marketing and Business Development at Yetter Coleman, about what it takes to successfully build a BD function from the ground up in a boutique litigation firm. Drawing on big law lessons and her ability to drive real strategic growth, she shares how to succeed on a boutique budget.

Sarah talks about her journey from big law to boutique litigation, what it means to be a one person team building the framework for growth, and how she's leaning on external partners and AI to deliver big law results.

Sarah and Will dive into:

• Her early priorities while establishing the BD function
• How to balance a strong legacy with modern growth strategies
• The importance of strong communication with external partners
• Where AI and technology is making the biggest impact
• Expert advice for others building a function from scratch