Episode 186 - Jocelyn Brumbaugh of Builden Partners on The Skills Legal Marketers Need Next

If you’re a law firm marketer, you know the pressure of balancing attorney demands, limited resources, and the need to stay genuinely strategic. The job is more than execution. It requires sharp prioritization and a steady, trusted voice over time.

In this episode of the CMO Series Podcast, Alex Haidar talks with Jocelyn Brumbaugh, Founder of Builden Partners and legal marketing leader with experience at firms such as Foley & Lardner, Baker McKenzie, and Citadel. She shares practical, process-focused guidance to make marketing effective where it truly counts.

They discuss the skills legal marketers need to thrive, from earning attorney loyalty to influencing decisions with confidence and preparing the next generation to succeed.

Jocelyn shares:

• Her inspiring journey into professional services marketing and her own ventures
• The biggest gaps and challenges currently within legal marketing 
• Critical skills that junior marketers need to possess
• Her successful Spark Legal Marketing Masterclass
• Future opportunities to excel in legal marketing 
• Advice for CMOs on driving team growth