Episode 197 - Tricia Weener of Linklaters on The Reality of Building High-Performing Teams

High-performing teams are the difference between steady progress and real growth in professional services marketing and BD. Performance doesn’t happen by accident, it’s built, shaped and led.

In the latest CMO Series Podcast, Will Eke is joined by Tricia Weener, Global Chief Marketing and Business Development Officer at Linklaters, who has built a career spanning entrepreneurial ventures, scale-ups and global organisations. That breadth gives her a sharp perspective on what “high performance” actually means, and how differently it shows up depending on the environment.

In this episode, we unpack what it really takes to build a high-performing team inside a global law firm and the lessons Tricia brings from outside the industry. 

Tricia also shares:

• The perspectives she’s gained during her industry-agnostic career journey
• How high performance shows up in different contexts
• The importance of building high-performing teams on strong foundations
• Using the power of the “three Cs” to shape team culture
• Practical advice for others to build sustainable high-performing teams